|
|
 |
Adams
Thinc.
"The purpose of Adams Thinc.,"
according to Thomas C. Adams, Principal of Adams Consulting, "is to facilitate brand alignment among company,
customer, and market and do so in a manner that is sustainable, results oriented, and connected to the financials of
the organization."
A company’s brand is one of its most valuable assets.
In today’s
high energy and viral marketplace, if company leadership is not on the "same page" or aligned with how the
organization, its customers, and marketplace think of the brand, then the brand asset decreases in value.
Adams Thinc. role is to increase the value of this asset. |
|
Services:
Executive “Same Page” Workshops:
Executive workshops, facilitated by Adams Thinc., to achieve consensus regarding the articulation
of a company’s brand positioning and prioritization of brand attributes. Workshop includes discussion regarding
customer, market, and financial implications resulting from consensus.
Organization,
Customer, and Market Research Services:
Includes
Qualitative and Quantitative research services supported by a network of experienced practitioners.This experience results
in quality execution and expert research analysis.
Qualitative:
One on one Interviews, focus groups, and ethnography services.
Quantitative: Survey design,
implementation, and expert analysis using on-line on offline methods.
Usability: Interactive test programs
to assess Website effectiveness.
Business Planning:
Business Planning integrates the results of the "Same Page"
Workshop with research findings through a strategic planning process that is intended to be collaborative, sustainable,
results oriented, and connected to company financials..... and most important, establish a clear, integrated, and aligned
brand platform that will serve to enroll both organization and customer.
Business
Development::
Business planning discussions often result in development initiatives that need to be
qualified and validated by the market place. Services include working with company executives to design and execute such
programs with an eye toward minimizing financial risk. Activities may include: Market
inquiry, development planning, and beta testing:
|
|
Thomas Adams, Principal of Adams Consulting and Adams Thinc, is an experienced Marketing,
Business Planning, and Market Research professional with years of practice in the corporate, agency, and consulting fields.
If what you read is of interest, contact Tom Adams for a
diagnostic discussion and to learn more about how the above services can be put to work by you and your company.
Thomas C. Adams
Principal
Concord, Massachusetts
O: 978-371-1009
C: 917-887-6856
ttctom@AOL.com
|
|
|
|
|
|
|
|
|
